On December 19, Snoop Dog launched his latest venture, the hemp-infused beverage line Do It Fluid.
And he’s not done being a household name yet. The Death Row Records star is now a certifiable mogul whose recent Super Bowl performance was universally lauded instead of savagely memed. From the class of hip-hop giants who cut their teeth in the ‘90s, no one does it better than Snoop Dog.
It’s easier to catch more flies with the honey of collaboration than the vinegar of aged beef. The way to stay relevant past a long-ago top-10 hit isn’t to start feuds with everyone from Ja Rule to Madonna.
